Onafriq Sought to Sell Baxi Before Shutting Down Nigerian Agent Network

Onafriq · Baxi: Onafriq sought a buyer while writing off millions in goodwill.

Pan-African payments company Onafriq sought a prospective buyer for its Nigerian agent banking network, Baxi, months before announcing the operation's wind-down in October 2026, according to corporate financial filings and reports. The decision marks a sharp strategic reversal from the company’s ambitious 2021 entry into the market, when it originally acquired the super-agent network to establish a physical distribution footprint in West Africa's largest economy.

The Unfinished Sale and Financial Decline

According to Onafriq’s audited financial statements, the organization entered a non-binding memorandum of terms with an unnamed purchaser regarding the full divestment of its agency division. However, negotiations remained unresolved through July 2026, with leadership unable to reliably project the transaction's timeline or financial impact. During this period, the division experienced a steep downturn; agency services revenue fell significantly between 2023 and 2024, while gross profits dropped at an even faster rate. The company also wrote off millions in goodwill associated with its Nigerian payments subsidiary. Additionally, the local subsidiary accumulated substantial outstanding overdraft liabilities with tier-1 and mid-tier commercial lenders, including Zenith Bank and Stanbic IBTC Bank, prior to closing operations.

From Acquisition Hope to Offline Pressures

The shutdown contrasts with the optimistic rollout that accompanied Onafriq’s—then operating as MFS Africa—initial acquisition of Baxi. When the deal was first announced, leadership championed the purchase as a critical bridge to connect unbanked populations and local small and medium-sized enterprises to broader cross-border payment rails. While foundational announcements emphasized financial inclusion and SME growth, managing a cash-dependent offline network proved economically unsustainable. Chief Executive Officer Dare Okoudjou noted that despite strong initial conviction, the venture failed to hit its targets, hampered by local inflation, currency depreciation, and shrinking operating margins.

Structural Shifts in Nigeria's Point-of-Sale Market

Broader market trends also undermined Baxi's operational model. Data from the Nigeria Inter-Bank Settlement System highlights a growing disparity between terminal deployment and actual transaction activity. Although the number of deployed point-of-sale devices surged drastically over a one-year period, transaction volumes experienced only marginal increases. This hardware over-saturation intensified competition among operators, leaving smaller agent networks struggling against deeply entrenched rivals like Moniepoint. Compounding these pressures, the steady rise of alternative payment methods such as direct account-to-account transfers further eroded traditional cash-in and cash-out commissions.

Analysis: What the Baxi Retreat Means for African Fintech

The collapse and eventual closure of Baxi signal a broader maturation and brutal rationalization within the African financial technology sector. When digital-first payment hubs expand into localized physical infrastructure, they frequently encounter operational hurdles that differ vastly from software-scaling models. The strategy of scaling point-of-sale networks through heavy agent incentives and short-term credit facilities became untenable as macroeconomic headwinds—such as naira depreciation and inflation—eroded consumer spending power and drove up operating expenses. Furthermore, the industry-wide shift toward direct account-to-account transfers demonstrates that digital rails are increasingly bypassing physical cash agents for everyday consumer transactions. This retreat underscores a wider strategic pivot across the ecosystem: rather than subsidizing expensive physical footprints in hyper-competitive local markets, major fintech players are refocusing their capital on high-margin digital services, including cross-border remittances and card-issuing infrastructure. For the wider Nigerian market, the rapid consolidation around heavily capitalized giants like Moniepoint suggests that raw terminal count is no longer a reliable indicator of success if transaction density and unit economics fail to keep pace with rapid hardware expansion.

Editorial graphic and headline text by Signal Titans.

Source: Onafriq tried to sell its Nigerian agent banking business before shutdown · MFS Africa announces expansion into Nigeria | Onafriq

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